|Exchange:||NASDAQ national market|
|Stock:||Angie's List Inc|
|Industry:||Internet Content & Information|
|Angie’s List, Inc. is a Delaware Corporation. The Company operates a consumer-driven solution for its members to research, hire, rate and review local professionals for critical needs, such as home, health care and automotive services. The Company’s ratings and reviews, which are available only to its members, help its members to find the best provider for their local service needs. It generates revenue from both its members and its service providers. It derives membership revenue from subscription fees and, in certain cases, non-refundable initiation fees for monthly, annual and multi-year memberships. These fees typically are charged in advance and recognized ratably over the subscription period and the expected life of the membership, respectively. It also helps local service providers find quality customers and differentiate themselves in a competitive marketplace. The Company’s members represent an attractive, targeted group of consumers for service providers. The Company’s typical member is between the ages of 35 and 64, is married, owns a home, is college educated and has an annual household income of at least $100,000, based on information derived and interpreted by it as a result of its own analysis from general demographic data provided by Nielsen. The Company’s value proposition to local service providers is evidenced by the high retention rate of service providers who participate in service provider promotions. The Company’s members submit more than 40,000 reviews each month on their real-life experiences with local service providers in more than 550 categories of home remodeling, plumbing, roof repair, health care, automobile repair and other services. The Company’s members rate local service providers on an “A” through “F” grading scale based on six criteria: overall experience, price, quality, responsiveness, punctuality and professionalism. In addition to a letter grade, it encourages members to provide a detailed description and commentary on the service experience.|
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