|Exchange:||NASDAQ national market|
|Industry:||Software - Application|
|Bazaarvoice Inc was originally incorporated in the State of Delaware in May 2005. It is a provider of social commerce solutions that help its clients capture, display and analyze online word of mouth, including consumer-generated ratings and reviews, questions and answers, stories, recommendations, photographs, videos and other content about its clients’ brands, products or services. Bazaarvoice, which literally means “voice of the marketplace,” was founded on the premise that online word of mouth is critical to consumers and businesses because of its influence on purchasing decisions, both online and offline. It enables its clients to place consumers at the center of their business strategies by helping consumers generate and share sentiment, preferences and other content about brands, products or services. Through its technology platform, its clients leverage online word of mouth to increase sales, acquire new customers, improve marketing effectiveness, enhance consumer engagement across channels, increase success of new product launches, improve existing products and services, effectively scale customer support and decrease product returns. The Company delivers its solutions entirely through a Software-as-a-Service, or SaaS, architecture that can be configured to meet each client’s specific needs. It sells its solutions through a direct sales team with its primary sales operations in Austin, Texas and London, United Kingdom. It also has direct sales teams in Australia, France, Germany, and Sweden. Through its platform, it offers syndication capabilities, enabling brands to distribute ratings and reviews and other online word of mouth among retail and other brand websites within its network, as well as websites outside of its network. The Company’s platform’s analytics capabilities, which are enhanced by its efforts to structure data, including the structured mapping of products and the attachment of meta-data tags in connection with its content moderation process, allow brands to derive powerful and timely insights about consumer sentiment. The Company owns the following trademarks - Bazaarvoice®, Ask & Answer®, BrandAnswers®, BrandVoice® and SocialAlerts™.|
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