|Exchange:||New York Stock Exchange|
|Cabela's Inc. was initially incorporated as a Nebraska corporation in 1965 and was reincorporated as a Delaware corporation in January 2004. In June 2004, it completed its initial public offering. It operates as a specialty retailer, and a direct marketer, of hunting, fishing, camping, and related outdoor merchandise. The Company currently operates 30 retail stores, 29 in 21 states and one in Canada. It has long been recognized as the ‘World's Foremost Outfitter.’ It also issues the Cabela's CLUB Visa(r) credit card, which serves as its main customer loyalty rewards program. The Company has three reportable segments: Retail, Direct, and Financial Services. The Company’s Retail business segment is comprised of 30 stores, 29 located in the United States and one in Canada. The Company’s Direct business segment is comprised of its catalog mail order business and its highly acclaimed Internet website. The Company’s Financial Services business segment also plays an integral role in supporting its merchandising business. The Company’s Financial Services business segment is comprised of its credit card services which reinforces its strong brand and strengthens its customer loyalty through its credit card loyalty programs. Cabela's(r), Cabela's CLUB(r), Cabelas.com(r), World's Foremost Outfitter(r), World's Foremost Bank(r), Bargain Cave(r), Van Dyke's(r), Wild Wings(r) and Herters(r) are among its registered service marks or trademarks with the United States Patent and Trademark Office. It uses promotional e-mails, on-line shopping engines, and Internet affiliate programs to increase sales. In addition to the use of its catalogs and its website, it uses a combination of promotional events, traditional advertising, and media programs as marketing tools. The Company competes in a number of large, highly fragmented, and intensely competitive markets, including the outdoor recreation, and casual apparel and footwear markets. It is subject to certain federal, state, and local laws and regulations relating to the protection of the environment and human health and safety.|
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