|Exchange:||NASDAQ national market|
|Stock:||Electronic Arts Inc|
|Industry:||Electronic Gaming & Multimedia|
|Electronic Arts Inc, a Delaware corporation was incorporated in 1982. The Company develops, markets, publishes and distributes game software and content that can be played by consumers on a variety of platforms, including Video game consoles such as the Microsoft Xbox 360 and One and the Sony PlayStation 3 and 4, personal computers (PCs), and mobile phones and tablets. Its portfolio of brands spans a diverse range of categories (including action-adventure, casual, family, fantasy, first-person shooter, horror, science fiction, role-playing, racing, simulation, sports, and strategy) and includes wholly-owned brands such as Battlefield, Mass Effect, Need for Speed, Dragon Age, The Sims, Bejeweled and Plants v. Zombies, as well as brands based on licensed intellectual property such as FIFA, Madden NFL and Star Wars. The Company operates development studios in North America, Europe, Asia and Australia. It also engages third parties to assist with the development of its games at their own development and production studios. Internationally, the Company conducts business through its international headquarters in Switzerland and has wholly-owned subsidiaries, including offices in Europe, Australia, Asia and Latin America. Its studios and development teams are organized around three divisions: EA Studios, Maxis, and EA Mobile. Each division operates with support from its Global Publishing and Marketing organization. EA Studios is home to the many of its studios and development teams and responsible for developing games and related content and services across an expansive range of game categories. The FIFA, Madden NFL, Need for Speed, Battlefield, Mass Effect and Dragon Age franchises fall within the EA Studios organization. Its Maxis organization focuses on creating compelling games and related content and services that engage player creativity. Maxis products include the wholly-owned franchises The Sims and SimCity. Maxis games are mainly developed at studios in the United States. Its EA Mobile organization develops and publishes interactive games for play on mobile phones and tablets, as well as certain casual games for the PC. The Mobile organizations brand portfolio includes wholly owned properties such as Plants vs. Zombies, Real Racing, Bejeweled and Dungeon Keeper, as well licensed intellectual properties such as Tetris, The Simpsons and various intellectual properties owned by Hasbro. The EA Mobile organization also manages its Pogo online service, through which it offers casual games such as card, puzzle and word games on www.pogo.com, as well as on other platforms. Its Global Publishing and Marketing organization is responsible for the distribution, sales, and marketing of its products, including strategic planning, operations, and manufacturing functions. The organization also manages its media advertising sales business and customer support teams. Its competitors include Activision Blizzard, Take-Two Interactive, Ubisoft, Disney, Tencent and Nexon. The Company is subject to a number of foreign and domestic laws and regulations that affect companies conducting business on the Internet.|
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