|Exchange:||New York Stock Exchange|
|Industry:||Internet Content & Information|
|ExactTarget Inc is a Delaware Corporation. The Company is a global provider of cross-channel, interactive marketing SaaS solutions that allow organizations of all sizes to communicate with their customers through the interactive channels they use: email, mobile, social media and websites. The Company’s solutions provide marketers with a suite of integrated applications to plan, automate, deliver and optimize data-driven interactive marketing campaigns and real-time communications to drive customer engagement, increase sales and improve their return on marketing investment. The Company’s suite of cross-channel, interactive marketing applications, which include email, mobile, social media and sites, is built on its scalable and flexible multi-tenant SaaS platform. These channel applications are integrated with its campaign management, calendaring, real-time dashboard, integrated reporting, marketing automation and data management tools to provide marketers a comprehensive, yet easy-to-use, solution to manage, automate and engage in real-time interactive marketing. In addition, its cloud-based platform’s robust integration framework enables clients to integrate data from virtually any relevant source and leverage productized integrations with third-party CRM, web analytics and e-commerce providers to further enhance the relevancy of their interactive communications. It also provides open APIs and developer tools that allow third parties to embed its technology into their solutions and build applications on its platform. Among its direct clients are U.S.-based companies such as Ally Financial, Inc., Angie’s List, Inc., CareerBuilder, LLC, Groupon, Inc., Microsoft Corporation, Nationwide Mutual Insurance Company, Oakley, Inc., OneAmerica Financial Partners, Inc., One King’s Lane, Inc., Papa John’s International, Inc., priceline.com Incorporated, The Scotts Miracle-Gro Company, Tommy Hilfiger Group, WellPoint, Inc. and Zappos.com, Inc., and companies headquartered outside the United States such as Abril Group (Brazil), Fairfax Media Limited (Australia), Icelandair Group (Iceland) and Telegraph Media Group Limited (United Kingdom). Several thousand additional organizations utilize its SaaS solutions through their relationships with its marketing service provider clients. The Company’s suite of cross-channel, interactive marketing applications enables organizations of all sizes to plan, automate, deliver and optimize data-driven interactive marketing campaigns and critical real-time communications through email, mobile, social media and websites. The Company’s vision, focus on innovation and significant investments have fueled its growth and enabled it to deliver interactive marketing solutions that solve marketers’ complex challenges. The Company’s SaaS architecture and modular product offerings enable its clients to easily add functionality and increase messaging volume as they expand their interactive marketing programs. The Company’s suite of cross-channel, interactive marketing applications, which include email, mobile, social media and sites, is built on its scalable and flexible multi-tenant SaaS platform.|
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