19.99 Down -0.16 -0.79%
COMPANY ADDRESS
INTERPUBLIC GROUP OF COS.
1114 Avenue of the Americas
New York, NY 10036
USA - Map
Phone: +1 212 704-1200
Fax: +1 212 704-1201
Website
COMPANY INFORMATION
Exchange: New York Stock Exchange
Stock: Interpublic Group of Companies, Inc
Industry: Advertising Agencies
Employees: 45,400
DESCRIPTION
Interpublic Group of Companies, Inc. was incorporated in Delaware in September 1930 under the name of McCann-Erickson Incorporated as the successor to the advertising agency businesses founded in 1902. It has operated under the Interpublic name since January 1961. It is a global advertising and marketing services. The Company has two reportable segments: Integrated Agency Network (IAN), which is comprised of McCann, Draftfcb, Lowe, Mediabrands and its domestic integrated agencies; and Constituency Management Group (CMG), which is comprised of the bulk of its specialist marketing service offerings. Within IAN, the Company's agencies provide an array of global communications and marketing services, each offering a distinctive range of solutions for its clients. In addition, the Company's domestic integrated agencies, including Campbell-Ewald, Hill Holliday, Deutsch and Mullen, provide a full range of advertising, marketing communications services and/or marketing services and partner with its global operating divisions as needed. CMG, which includes Weber Shandwick, MWW Group, FutureBrand, DeVries, GolinHarris, Jack Morton, and Octagon Worldwide, provides clients with services including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity and strategic marketing consulting. Certain Corporate and other charges are reported as a separate line item within total segment operating income and include corporate office expenses and shared service center expenses, as well as certain other centrally managed expenses that are not fully allocated to operating divisions. The Company's agency brands create marketing solutions on behalf of clients in every major world market. Its companies cover the spectrum of marketing disciplines and specialties, from traditional services such as consumer advertising and public relations to emerging services such as mobile and search engine marketing. The Company's solutions vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of its companies working together on behalf of a client. With offices in over 100 countries, the Company could operate in a single region or align work globally across all major world markets. To keep the Company well-positioned in an evolving industry, it supports its agencies' talent and operational initiatives to expand high-growth capabilities and build offerings in key developing markets. When appropriate, it also develops relationships with companies that are building leading-edge marketing tools that complement its agencies and the programs they are developing for clients. The Company's agencies and media services compete with other agencies, and with other providers of creative or media services, in order to maintain existing client relationships and to win new clients. Its competitors include not only other large multinational advertising and marketing communications companies, but also smaller entities that operate in local or regional markets. New market participants include systems integrators, database marketing and modeling companies, telemarketers and internet companies. The industry in which the Company operates is subject to government regulation and other governmental action, both domestic and foreign.
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Financial data in US dollars | Page generated 9:04 PM ET
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