|Exchange:||NASDAQ national market|
|Stock:||Kraft Foods Group Inc|
|Kraft Foods Group Inc consumer packaged food and beverage companies. It is engaged in manufacturing and marketing of food and beverage products, including refrigerated meals, refreshment beverages, coffee, cheese, and other grocery products, mainly in the United States and Canada, under a host of iconic brands.The Company has six reportable segments: Beverages, Cheese, Refrigerated Meals, Meals & Desserts, Enhancers & Snack Nuts, and Canada. Its products under Beverages segment includes Maxwell House, Gevalia, and Yuban coffees; and Kool-Aidpackaged juice drinks; Crystal Light, Kool-Aid, and Country Time powdered beverages; and MiO, Crystal Light, and Kool-Aid liquid concentrates. Cheese segment includes products such as Kraft and Cracker Barrel natural cheeses; Philadelphia cream cheese; Kraft and Deli Deluxe processed cheese slices; Velveeta and Cheez Whiz processed cheeses; Kraft grated and shredded cheeses; Polly-O and Athenos cheese; and Breakstone’s and Knudsen cottage cheese and sour cream. Refrigerated Meals segment includes products such as Oscar Mayer cold cuts, hot dogs, and bacon; Lunchables lunch combinations; Claussen pickles; and Boca soy-based meat alternatives. Meals & Desserts segment includes Kraft and Kraft Deluxe macaroni and cheese dinners;Velveeta shells and cheese dinners; JELL-O dry packaged desserts; JELL-O refrigerated gelatin and pudding snacks; Cool Whip whipped topping; Stove Top stuffing mix; Jet-Puffed marshmallows; Velveeta Cheesy Skillets and Taco Bell Home Originals meal kits; Shake ‘N Bake coatings; and Baker’s chocolate and baking ingredients. Canada segments offerings include Kraft peanut butter and Nabob coffee, as well as a range of products bearing brand names similar to those marketed in the U.S. Its other businesses, including its Foodservice and Exports businesses, sell mainly branded products including Philadelphia cream cheese, A.1. steak sauce, and a broad array of Kraft sauces, dressings and cheeses. The Company sell its products mainly to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, drug stores, value stores, and other retail food outlets in the United States and Canada. As of December 28, 2013, it distributed its products through 39 distribution centers, of which 36 are in the United States and three are in Canada. Its trademarks include, 1., Baker’s, Cheez Whiz, Cool Whip, Country Time, Cracker Barrel, Crystal Light, Grey Poupon, JELL-O, Kool-Aid, Kraft, Lunchables, MiO, Miracle Whip, Oscar Mayer, Planters, Shake ‘N Bake, Stove. It competes with generic products and retailer brands, wholesalers, and cooperatives.|
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