|Exchange:||NASDAQ national market|
|ELong, Inc., was incorporated in the British Virgin Islands on April 4, 2001. The Company is an online hotel reservations in China, offering consumers a hotel network of almost 200,000 bookable domestic and international properties in 200 countries. It enable travelers to make informed hotel and air ticket booking decisions through it convenient website and mobile (iPhone, iPad, Android, and Windows Phone) applications and easy to use tools such as destination guides, photos, virtual tours, maps and user reviews. The Company provide 24-hour customer support and the ability to fulfill domestic and international air ticket reservations across China. It mainly operates and manages its business as two reportable segments: Hotel and Air. The Hotel segment provides hotel reservation services to customers and the Air segment provides air ticket booking services to customers. Other segment provides internet-related advertising services and other travel services such as travel insurance. The Company operates 24-hour customer service centers in Beijing and Hefei that are accessible on a toll-free basis for telephone calls in China. It markets its services through a combination of online marketing, media advertising, co-marketing with other companies and direct marketing. The Company competes with other online travel agencies, including its competitor, Ctrip, as well as other ecommerce companies such as Meituan and travel search services such as Qunar.|
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