|Exchange:||New York Stock Exchange|
|Medifast, Inc., is a Delaware Corporation, incorporated in 1993. The Company is engaged in the production, distribution, and sale of weight management and disease management products and other consumable health and diet products. Its product lines include meal replacements and vitamins. The Company’s products and services are sold to weight loss program participants mainly via the Internet, telephone, and brick and mortar clinics. It has two reportable operating segments: Medifast, and MWCC and Wholesale. Its reporting segment consists of the following distribution channels: Medifast Direct and Take Shape for Life. The MWCC and Wholesale segment consists of Medifast Corporate and Franchise Weight Control Centers as well as Medifast Wholesale Physicians. At December 31, 2012, the companies Weight Control Centers were operating in eighty-seven corporate locations in Pennsylvania, New Jersey, Delaware, Texas, Florida, Maryland, North Carolina and Virginia, and thirty-five franchise centers were in operation. The Company produced new and reformulated items including Medifast Cinnamon & Brown Sugar Cereal Crunch, Medifast Mixed Berry Cereal Crunch, Medifast Macaroni & Cheese, Medifast Lean & Green Meal Helpers, Medifast Chili Nacho Cheese Puffs, Medifast Parmesan Cheese Puffs, Medifast Ready to Drink Mocha Shake, and the reformulation of the Medifast Shake. It offers an in-house support program to assist the physicians and their customers/patients. Customers have access to registered dietitians who provide program support and advice via a toll-free telephone help line, by email, and online chats. The Company with the help of Facebook, Twitter, YouTube, blogger endorsements, and more has targeted new customers by stressing its simple, safe, and effective approach to weight loss and management. The formulation, processing, packaging, and labeling of the Company's products are subject to regulation by several federal agencies, but mainly by the Food and Drug Administration.|
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