|Exchange:||NASDAQ national market|
|Stock:||Monster Beverage Corp|
|Industry:||Beverages - Soft Drinks|
|Monster Beverage Corp was formerly known as Hansen Natural Corporation was incorporated in Delaware on April 25, 1990. The Company develops, markets, sells and distributes ‘alternative’ beverage category natural sodas, fruit juices, juice blends, juice drinks, energy drinks and energy sports drinks, fruit juice smoothies and ‘functional’ drinks, non-carbonated ready-to-drink iced teas, children’s multi-vitamin juice drinks, Junior Juice® juices, Junior Juice Water and flavored sparkling beverages under the Hansen’s® brand name. It has two reportable segments, namely Direct Store Delivery (“DSD”), whose products comprise energy drinks, and Warehouse, whose principal products comprise juice-based and soda beverages. The DSD segment develops, markets and sells products mainly through an exclusive distributor network, whereas the Warehouse segment develops, markets and sells products primarily directly to retailers. During 2012, the company continued to expand its existing product lines and flavors and further develop its distribution markets. The Company packages its products in a variety of different package types and sizes including, but not limited to, aluminum cans, sleek aluminum cans, glass bottles, polyethylene terephthalate (PET) plastic bottles, high density polyethylene plastic bottles, aseptic boxes and stick packs. It purchases concentrates, sweeteners, juices, flavors, dietary ingredients, cans, bottles, aseptic boxes, caps, labels, trays, boxes and other ingredients for its beverage products from its suppliers, which are delivered to various third party bottlers and co-packers. Its entire beverage products are manufactured by various third party bottlers and co-packers situated throughout the United States and abroad, under separate arrangements with each party. The main raw materials used in the manufacturing of its products are aluminum cans, PET plastic and glass bottles as well as flavors, juice concentrates, sugar, sucralose, milk, cream, dietary ingredients and other packaging materials, the costs of which are subject to fluctuations. Its customers are mainly full service beverage distributors, retail grocery and specialty chains, wholesalers, club stores, drug chains, mass merchandisers, convenience chains, health food distributors, food service customers and the military. The Company’s products compete with a range of drinks produced by a relatively large number of companies, many of which have substantially greater financial, marketing and distribution resources than it does. The production, distribution and sale in the United States of many of its products are subject to various U.S. federal and state regulations.|
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