|Exchange:||New York Stock Exchange|
|Industry:||Footwear & Accessories|
|Nike Inc is engaged in designing, development and worldwide marketing of footwear, apparel, equipment, and accessory products. It is a seller of athletic footwear and athletic apparel. The Company sells its products to retail accounts, as well as through NIKE-owned in-line and factory retail stores and NIKE-owned internet websites, and through a mix of independent distributors and licensees. It’s all footwear and apparel products are produced outside the United States, while equipment products are produced both in the United States and abroad. Its athletic footwear products are designed mainly for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. Running, training, basketball, soccer, sport-inspired casual shoes, and kids’ shoes are currently its top-selling footwear categories. The Company also markets footwear designed for aquatic activities, baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses. It also markets apparel with licensed college and professional team and league logos. The Company sells performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and other equipment designed for sports activities. It also sells small amounts of various plastic products to other manufacturers through its wholly-owned subsidiary, NIKE IHM, Inc. The Company through its wholly-owned subsidiary brands, Hurley, designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark. Sales of Hurley brand products are included within the NIKE Brand Action Sports category. Its Brand Jordan division designs, distributes and licenses athletic and casual footwear, apparel and accessories focused on Basketball using the Jumpman trademark. Sales of Brand Jordan products are included within the NIKE Brand Basketball category. Another of its wholly-owned subsidiary brands, Converse, designs, distributes, and licenses casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition to the products it sells to its wholesale customers and directly to consumers through its Direct to Consumer operations, It has also entered into license agreements that permit unaffiliated parties to manufacture and sell using NIKE-owned trademarks, certain apparel, digital devices and applications, and other equipment designed for sports activities. The Company competes with athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment, including adidas, V.F. Corp., Puma, Li Ning, and Under Armour, among others. It also competes with a number of vertical retailers such as lululemon athletica and Uniqlo.|
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