|Exchange:||New York Stock Exchange|
|Nielsen NV was founded in 1923. It is an information and measurement company. It provides clients with a comprehensive understanding of consumers and consumer behavior. The Company delivers media and marketing information, analytics and industry expertise on a global & local basis. It operates in two segments: Buy segment and Watch segment. The Company's Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. Its Watch segment provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile screens.|
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