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|NVIDIA Corporation was incorporated in California in April 1993. It is a visual computing company, connecting people through the powerful medium of computer graphics. The Company’s businesses are based on two important technologies: the GPU and the Tegra processor. GPUs, each with billions of transistors, are the engine of visual computing and among the world's complex processors. It has GPU product brands designed for specific users and applications: GeForce for gamers; Quadro for designers; Tesla for researchers; and GRID VGX for cloud-based server graphics modules. The Tegra processor is a system-on-a-chip, or SOC, integrating an entire computer on a single chip. Tegra processors incorporate multi-core GPUs and CPUs together with audio, video and input/output capabilities. They can also be integrated with baseband processors for phone and data communication. It also sells its processors to OEMs that build PCs, workstations, servers, smartphones and tablets. The Company targets four market segments - Gaming, Enterprise, Mobile and Cloud - where its deep expertise in visual computing allows creating solutions and experiences for users. Consumers today can watch movies, read books or listen to music on many kinds of devices. Their content is either stored and enjoyed on their devices, or stored in the cloud and streamed to their devices, whether PC, Mac, phone, connected TV or tablet. Its enterprise strategy is to serve as its customers' trusted graphics partner, working closely with independent software vendors to optimize their offerings for NVIDIA GPUs, and delivering end-to-end visual computing solutions for targeted visual-computing-intensive applications. The foundation of its mobile computing strategy is the Tegra processor, which harnesses its expertise in computer chip, software and system design, while leveraging expertise in visual computing. The computer industry has gone through several major industry shifts - from client-servers, to PCs, to mobile devices connected to the Internet. The Company’s sales and marketing strategy is key to its objective to become the supplier of high-performance and efficient GPUs and mobile system-on-chip products. It utilizes suppliers, such as Taiwan Semiconductor Manufacturing Company Limited, to produce its semiconductor wafers. The market for its products is intensely competitive and is characterized by rapid technological change, evolving industry standards and declining average selling prices.|
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