|Exchange:||NASDAQ national market|
|Industry:||Internet Content & Information|
|OpenTable, Inc., is a Delaware corporation, incorporated on October 13, 1998. The Company provides solutions that form an online network connecting reservation-taking restaurants and people who dine at those restaurants. Its solutions include its proprietary Electronic Reservation Book, or ERB, for restaurant customers and www.opentable.com, a popular restaurant reservation website for diners. The OpenTable network includes more than 27,000 OpenTable restaurant customers spanning all 50 states as well as select markets outside of the United States. The OpenTable ERB combines proprietary software and computer hardware to deliver a solution that computerizes restaurant host-stand operations and replaces traditional pen-and-paper reservation books. The Company operates in one industry - online reservations and guest management solutions. The ERB combines proprietary software and computer hardware to deliver a solution that computerizes restaurant host-stand operations and replaces traditional pen-and-paper reservation books. Its ERB streamlines and enhances a number of business-critical functions and processes for restaurants, including reservation management, table management, guest recognition and email marketing. For restaurants that do not require the operational benefits of the ERB, offer Connect, a web-based solution that enables participating restaurants to receive reservations from its websites and mobile apps as well as the websites and mobile apps of its partners and restaurant customers. For diners, its websites and mobile apps enable them to quickly and conveniently find, choose and book tables at restaurants on the OpenTable network, overcoming the inefficiencies associated with the traditional process of reserving by phone. It measures business geographically based on two segments: North America and International. The commercial restaurant industry is divided into "quick-service" and "full-service" segments. The Company targets its offerings to full-service restaurants that accept reservations. It also has created Connect, a web-based reservation system. The design of its systems enables to provide real-time solutions to its restaurant customers and to diners. The Company offers its restaurant customers additional services to help fill more seats in their dining rooms. Its POP program lets restaurants offer diners bonus Dining Reward Points for reservations at select times. Participating restaurants pay a premium per-seated-diner fee for POP reservations. The Company has one issued patent which expires in 2020. It faces competition from local software-development and application service provider, or ASP, vendors.|
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