|Exchange:||NASDAQ national market|
|Industry:||Internet Content & Information|
|CafePress Inc, a Delaware corporation, was incorporated as CafePress.com, Inc. in California on October 15, 1999, and reincorporated in Delaware on January 19, 2005. The company is an e-commerce platform enabling customers worldwide to create, buy and sell a wide variety of customized and personalized products. It serves its customers, including both consumers and content owners, through portfolio of e-commerce websites, including flagship website, CafePress.com. The company’s consumers include millions of individuals, groups, businesses and organizations who leverage innovative and proprietary print-on-demand services to express personal and shared interests, beliefs and affiliations by customizing a wide variety of products. These products include clothing and accessories, art and posters, stickers, home accents and stationery. Its content owners include individual designers as well as artists and branded content licensors who leverage platform to reach a mass consumer base and share and monetize their content. The company operates a portfolio of branded websites, including CafePress.com, and power customization for resellers and co-branded websites that individually target specific consumers, products and use cases, and collectively expand the reach of its platform. It benefits from the network effect created when millions of customers are attracted to growing catalog of content and are often inspired to contribute and share their own content. Its expansive content catalog covers topics customers are deeply passionate about, as well as relevant current events. As a result, it believe its catalog serves as a cultural barometer reflecting the latest topics, ideas, trends, moods and opinions. Its Front-end design and sales channels includes: CafePress.com: CafePress.com is where consumers can find unique products that can also be customized and personalized. Users can choose from its catalog of over 325 million unique products or design their own; CanvasOnDemand.com: CanvasOnDemand.com takes photographs and transforms them into canvas artwork; Imagekind.com: Imagekind.com is where consumers can find artwork by independent artists that can be produced on posters, canvases and framed wall art; GreatBigCanvas.com: GreatBigCanvas.com is a premium provider of canvas wall art and panoramic canvas photographs; CafePress content owners: Over two million sellers, including small businesses, groups, clubs and organizations, use shops platform to design their own products and sell them though their own hosted e-commerce ‘shop.’ Branded product manufacturers: By supplying custom design tools and manufacturing services, it extends the power of customization to other product manufacturers such as Sigg™ and TomTom®; Distributed sales. Its supply distributors and resellers with short-run and quick-turn custom printed products. As of March 31, 2011, the company held 35 U.S. trademark registrations (some of which are registered in multiple classes), which include, among others, CAFEPRESS.COM, CAFEPRESS, the “cafe press” logo, CANVAS ON DEMAND and IMAGEKIND. It faces competition from a wide range of companies, including the following: online providers of unique goods such as Etsy, as well as various other private companies offering customized products such as CustomInk, Spreadshirt, Threadless or Zazzle.|
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