|Exchange:||New York Stock Exchange|
|Stock:||Rackspace Hosting Inc|
|Industry:||Information Technology Services|
|Rackspace Hosting, Inc., was incorporated in Delaware in March 2000. It is the open cloud company, delivering open technologies that power more than 200,000 business customers in 120 countries. The Company and other cloud computing companies free its business customers from much of the expense and hassle of owning and managing their own computer hardware and software. It offers a portfolio of cloud computing services, including Public Cloud, Dedicated, Private Cloud, and Hybrid Cloud. Public Cloud refers to pooled computing resources delivered on-demand over the Internet. Virtualization and other cloud technologies allows it to effectively provision and manage a pool of computing resources across a larger base of customers and deliver more resources to businesses when they need them. Dedicated Cloud, also known as "managed hosting," refers to IT services that it provides on a server or servers reserved for a specific customer. Its customers have full administrator privileges and are responsible for administrative functions. It provides a customer management portal and other management tools. This service frees the customer from the burden of managing the data center, network, hardware devices, and operating system software. Private Cloud refers to a pool of computing resources that is virtualized for greater efficiency and nimbleness but that is dedicated to one particular customer rather than being used by multiple customers. The hardware can be located in the data centers or in the customer's facilities. This approach is especially popular with some of the larger corporate customers. Hybrid Cloud allows a customer to easily and seamlessly utilize the benefits of both dedicated cloud and public cloud. It is also working to add private cloud to the technologies available. A customer using hybrid cloud is able to utilize any combination of dedicated and pooled resources and to manage them seamlessly through the RackConnect service. Each cloud computing form factor has specific and unique customer benefits, and through hybrid cloud, the various technologies can be combined and adjusted to address each customer's changing and diverse needs. The Company’s marketing activities include web-based paid and natural search, participation in technology trade shows, conferences and customer events, advertisements in traditional and electronic (web and email-based) media, and targeted regional public relations activities. The Company is subject to U.S. federal income tax and various state, local, and international income taxes in numerous jurisdictions.|
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