|Exchange:||New York Stock Exchange|
|Stock:||Wolverine World Wide|
|Industry:||Footwear & Accessories|
|Wolverine World Wide, Inc., is a Delaware corporation organized in 1906. The Company designs, manufactures and markets quality casual footwear and apparel, performance outdoor and athletic footwear and apparel, children’s footwear, industrial work boots and apparel, and uniform shoes and boots. Its products generally feature contemporary styling with proprietary technologies designed to provide maximum comfort and performance. As of December 29, 2012, the Company identifies four operating groups within its branded wholesale footwear, apparel and licensing reportable segment: (i) the Outdoor Group, consisting of Merrell®, Patagonia® and Chaco® footwear, and Merrell® apparel and accessories, (ii) the Heritage Group, consisting of Wolverine® footwear and apparel, and Cat®, Bates®, Harley-Davidson® and HyTest® footwear, (iii) the Lifestyle Group, consisting of Hush Puppies®, and Sebago® footwear and apparel, and Cushe® and Soft Style® footwear and, (iv) the Performance + Lifestyle Group, consisting of Sperry Top-Sider®, Saucony®, Stride Rite® and Keds®. The consumer-direct reportable segment represents the Company’s brick-and-mortar retail and eCommerce businesses that include both the Wolverine Retail and PLG Retail operating groups. The Company uses a variety of domestic distribution channels to distribute its branded footwear products: Traditional wholesale distribution; Volume direct programs; and independent Shoemobile® distribution outlets. It directly controls the majority of the units of footwear and apparel manufactured or sourced under the Company’s brand names. The balance is controlled directly by the Company’s licensees. Majority of the units sourced and/or manufactured by the Company are purchased or sourced from third parties, with the remainder produced at Company-owned facilities. The Company’s owned trademarks include Hush Puppies®, Wolverine®, Bates®, Cushe®, Chaco®, Soft Style®, Wolverine Fusion®, DuraShocks®, MultiShox®, Wolverine Compressor®, Hidden Tracks®, iTechnologyTM, Bounce®, Comfort Curve®, HyTest®, Merrell®, etc. The Company’s footwear lines are manufactured and marketed in a highly competitive environment. It competes with numerous domestic and foreign marketers, manufacturers and importers of footwear. It uses a dedicated sales force and customer service team, advertising and point-of-purchase support and maintains in-stock inventories to service department stores, national chains, specialty retailers, catalogs, independent retailers, uniform outlets and its own consumer-direct business. The Company directly sells its products in the United States (U.S.), Canada and certain countries in Europe to retail customers, including department stores, national chains, catalogs, specialty retailers, mass merchants and Internet retailers, and to governments and municipalities. Its brands are sold at various price points targeting consumers of casual, work, outdoor and athletic footwear and apparel. The Company competes with numerous domestic and international marketers and importers, some of which are larger and have greater resources than the Company.|
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