|Exchange:||NASDAQ national market|
|Industry:||Electronic Gaming & Multimedia|
|Zynga Inc. originally organized in April 2007 as a California limited liability company under the name Presidio Media LLC, and it converted to a Delaware corporation in October 2007. It changed its name to Zynga Inc. The Company operates as a social game developer with 232 million average MAUs in 166 countries. It operates its games as live services and continually enhances them by adding new content and features. All of its games are free to play, and it generates revenue through the in-game sale of virtual goods and advertising. The Company designs its games to be: Accessible by Everyone, Anywhere, Any Time; Social; Free; Fun; and Supportive of Social Good. The following strengths provide it with competitive advantages: Deep Base of Talent; Large and Global Community of Players; Leading Portfolio of High Quality Social Games; Sophisticated Data Analytics; Scalable Technology Infrastructure and Game Engines; Powerful Network Effects; and Attractive Financial Model. It designs its social games to provide players with shared experiences that surprise and delight them. The Company’s social games leverage the global connectivity and distribution on Facebook, other social networks and mobile platforms, such as Apple iOS and Google Android. The Company’s games are free to play, span a number of genres and attract a community of players that is demographically and geographically diverse. It operates its games as live services and updates them with fresh content and new features to make them more social, enhance player engagement and improve monetization.|
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.