|Exchange:||New York Stock Exchange|
|Stock:||Alaska Air Group, Inc.|
|Alaska Air Group, Inc. is a holding company that was incorporated in Delaware in 1985. Its two principal subsidiaries are Alaska Airlines, Inc. 'Alaska' and Horizon Air Industries, Inc. 'Horizon'. Through these subsidiaries, the Company provides passenger air service to more than 24 million passengers per year to more than 100 destinations. Alaska Air also provides freight and mail services, mainly to and within the state of Alaska and on the West Coast. Although Alaska and Horizon both operate as airlines, their business plans, competition and economic risks differ. Alaska Airlines, Inc. is an Alaska corporation that was organized in 1932 and incorporated in 1937. It offers north/south service within the western U.S., Canada and Mexico, and passenger and dedicated cargo services to and within the state of Alaska. Alaska also provides long-haul east/west service to Hawaii and thirteen cities in the mid-continental and eastern U.S., mainly from Seattle. Horizon Air Industries is a Washington corporation that first began service, was incorporated in 1981 and was acquired by Air Group in 1986. Alaska and Horizon integrate their flight schedules to provide convenient, competitive connections between most points served by their systems. The airline industry is competitive. The principal competitive factors in the industry that are important to customers are: flight schedules, safety record and reputation, fares, customer service, routes served, frequent flyer programs, on-time arrivals, baggage handling, on-board amenities, type of aircraft, and code-sharing relationships. Alaska and Horizon have marketing alliances with other airlines that provide reciprocal frequent flyer mileage credit and redemption privileges and code sharing on certain flights. Airline tickets are distributed through three main channels: Airline websites such as alaskaair.com; Consumer reliance on traditional travel agencies is shrinking, while usage of online travel agencies is increasing. Both traditional and online travel agencies typically use Global Distribution Systems, such as Sabre, to obtain their fare and inventory data from airlines; Bookings made through these agencies result in a fee, the GDS fee, that is charged to the airline; Telephone reservation call centers. These call centers are located in Phoenix, Ariz.; Kent, Wash.; and Boise, Idaho. The Company is subject to various laws and government regulations concerning environmental matters and employee safety and health in the U.S. and other countries.|
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