|Exchange:||New York Stock Exchange|
|Stock:||Campbell Soup Co|
|Campbell Soup Company was incorporated as a business corporation under the laws of New Jersey on November 23, 1922. The Company together with its consolidated subsidiaries, is a global manufacturer and marketer of high-quality, branded convenience food products. In fiscal 2009, the company continued its focus on delivering long-term total shareowner returns by executing against the following seven key strategies: Expanding the company’s icon brands within simple meals, baked snacks and healthy beverages; Driving consumer satisfaction by offering value and focusing on wellness, quality and convenience; Making the company’s products more broadly available in existing and new markets; Strengthening the company’s business through outside partnerships and acquisitions; Increasing margins by improving price realization and company-wide productivity; Improving overall organizational excellence, diversity, engagement and innovation; and Advancing a powerful commitment to sustainability and corporate social responsibility. The company’s operations are organized and reported in the following segments: U.S. Soup, Sauces and Beverages; Baking and Snacking; International Soup, Sauces and Beverages; and North America Foodservice. The U.S. Soup, Sauces and Beverages segment includes the following retail businesses: Campbell’s condensed and ready-to-serve soups; Swanson broth, stocks and canned poultry; Prego pasta sauce; Pace Mexican sauce; Campbell’s canned pasta, gravies, and beans; V8 juice and juice drinks; Campbell’s tomato juice; and Wolfgang Puck soups, stocks and broths. The Baking and Snacking segment includes the following businesses: Pepperidge Farm cookies, crackers, bakery and frozen products in U.S. retail; Arnott’s biscuits in Australia and Asia Pacific; and Arnott’s salty snacks in Australia. The International Soup, Sauces and Beverages segment includes the soup, sauce and beverage businesses outside of the United States, including Europe, Latin America, the Asia Pacific region, as well as the emerging markets of Russia and China, and the retail business in Canada. The North America Foodservice segment includes the company’s Away From Home operations, which represent the distribution of products such as soup, specialty entrees, beverage products, other prepared foods and Pepperidge Farm products through various food service channels in the United States and Canada. The ingredients required for the manufacture of the company’s food products are purchased from different suppliers. While all such ingredients are available from numerous independent suppliers, raw materials are subject to fluctuations in price attributable to a number of factors, including changes in crop size, cattle cycles, product scarcity, demand for raw materials and energy costs, government-sponsored agricultural programs, import and export requirements and weather conditions during the growing and harvesting seasons. In most of the company’s markets, sales activities are conducted by the company’s own sales force and through broker and distributor arrangements. The company’s main customer is Wal-Mart Stores, Inc. the company owned over 4,200 trademark registrations and applications in over 165 countries and believes that its trademarks are of material importance to its business. The company experiences worldwide competition in all of its principal products. The main areas of competition are brand recognition, quality, price, advertising, promotion, convenience and service. In the United States, the company is subject to regulation by different government agencies, including the Food and Drug Administration, the U.S. Department of Agriculture and the Federal Trade Commission, as well as different state and local agencies.|
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