|Exchange:||NASDAQ national market|
|Stock:||E*Trade Financial Corp|
|E*Trade Financial Corp was incorporated in California in 1982 and reincorporated in Delaware in July 1996. It is a financial services company that provides online brokerage and related products and services mainly to individual retail investors, under the brand ‘E TRADE Financial.’ The Company provides investor-focused banking products, mainly sweep deposits and savings products and asset gathering. The Company's banking division, E TRADE Bank is a federally chartered savings bank that provides investor-focused banking services to retail customers nationwide and deposit accounts insured by the Federal Deposit Insurance Corporation. The Company provides services mainly to customers in the U.S. through its website. The Company's offers a range of products and services to assist its customers with their financial needs. The Company reports operating results in two segments: trading and investing; and balance sheet management. Trading and investing includes retail brokerage products and services; investor-focused banking products; market making; and corporate services. Balance sheet management includes the management of asset allocation and credit, liquidity and interest rate risk; loans previously originated or purchased from third parties; and customer cash and deposits. Its banking services include checking, savings, sweep, money market and certificates of deposit products. E TRADE’s retail segment competes with full commission brokerage firms, discount brokerage firms, online brokerage firms, Internet banks and traditional ‘brick & mortar’ retail banks and thrifts. The Company's business is subject to regulation by U.S. federal and state regulatory agencies and securities exchanges and by various non-U.S. governmental agencies or regulatory bodies, securities exchanges and central banks, each of which has been charged with the protection of the financial markets and the protection of the interests of those participating in those markets.|
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