|Exchange:||NASDAQ national market|
|Industry:||Internet Content & Information|
|Groupon is incorporated in the state of Delaware. The group was founded in 2008. It is a local e-commerce marketplace that connects merchants to consumers by offering goods and services at a discount. Traditionally, local merchants have tried to reach consumers and generate sales through a variety of methods, including the yellow pages, direct mail, newspaper, radio, television and online advertisements and promotions. It provides consumers with savings and help them discover what to do, eat, see and buy in the places where they live and work. The company has organized operations into two principal segments: North America, which represents the United States and Canada; and International, which represents the rest of its global operations. For the first quarter of 2011, it derived approximately 53.8% of revenue from its International segment. Groupon primarily addresses the worldwide local commerce markets in the leisure, recreation, foodservice and retail sectors. Each day the company emails subscribers discounted offers for goods and services that are targeted by location and personal preferences. Consumers also access to deals directly through its websites and mobile applications. A typical deal might offer approximately $20 Groupon that redeemed for $40 in value at a restaurant, spa, yoga studio, car wash or other local merchant. Customers purchase Groupons from and redeem them with their merchants. Its revenue is the purchase price paid by the customer for the Groupon. The company’s gross profit is the amount of revenue that it retains after paying an agreed upon percentage of the purchase price to the featured merchant. Its products include: Featured Daily Deals: It distributes a featured daily deal by email on behalf of local merchants to subscribers using targeting technology, which distributes deals to subscribers based on their location and personal preferences. It also offered daily deals from more than 40 national merchants, including Bath & Body Works, The Body Shop, Hyatt Regency, InterContinental Hotels, Lions Gate, Redbox, Shutterfly and Zipcar across subsets of the North American market; Deals Nearby: Daily deals that do not appear as a featured daily deal appear as Deals Nearby. Each Deal Nearby currently is summarized in fewer than 20 words next to the featured daily deal; National Deals: National merchants also have used marketplace as an alternative to traditional marketing and brand advertising; Groupon NOW: Groupon NOW is a deal initiated by a merchant on demand and offered instantly to subscribers through mobile devices and website. Groupon NOW deals target subscribers within close proximity of the merchant and the purchased Groupons typically expire within a few hours of the deal launch; Deal Channels: Deal Channels aggregate daily deals from the same category and are accessible through its website and through email alerts that subscribers sign up to receive. It is currently offering Deal Channels in home and garden and event tickets and travel; Self-Service Deals: Self-Service Deals allows merchants to use a self-service platform to create and launch deals at their discretion. The use of the platform is free and allows merchants to establish a permanent e-commerce presence on Groupon that can be visited and followed by subscribers. It distributes its deals directly through several platforms: a daily email, websites, mobile applications and social networks. Its large online affiliates include eBay, Microsoft, Yahoo and Zynga. In the first quarter of 2011, it featured deals from over 56,000 merchants worldwide across over 140 categories of goods and services. Its salesforce of over 3,500 sales representatives enables the company to work with local merchants in 175 North American markets and approximately in 43 countries.|
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.