Manchester United
(NYSE: MANU)
16.25
+0.04
+0.25%
+0.04
+0.25%
MORE ON MANU
COMPANY INFORMATION
| Exchange: | New York Stock Exchange |
| Stock: | Manchester United PLC |
| Industry: | Leisure |
| Employees: | 710 |
DESCRIPTION
| Manchester United PLC was incorporated in the Cayman Islands on April 30, 2012. The Company operates as popular and successful sports teams in the world, playing one of the popular spectator sports on Earth. Through its 134-year heritage it has won 60 trophies and a global community of 659 million followers. The Company’s large, passionate community provides Manchester United with a worldwide platform to generate revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and matchday. The Company attracts global companies such as Nike, Aon and DHL that want access and exposure to its community of followers and association with its global brand. The Company reviews its revenue through three main sectors: Commercial, Broadcasting and Matchday. The Company monetizes the value of its global brand and community of followers through marketing and sponsorship relationships with international and regional companies across all geographies. The Company markets and sells competitive sports apparel, training and leisure wear and other clothing featuring the Manchester United brand on a global basis. In addition, it also sells other licensed products, from coffee mugs to bed spreads, featuring the Manchester United brand and trademarks. These products are distributed through Manchester United branded retail centers and e-commerce platforms, as well as its partners' wholesale distribution channels. Due to the power of its brand and the quality of its content, it has formed mobile telecom partnerships in 42 countries. In addition, it market content directly to its followers through its website, www.manutd.com, and associated mobile properties. The Company benefits from the distribution and broadcasting of live football content directly from the revenue it receive and indirectly through increased global exposure for its commercial partners. The Company’s Old Trafford is one of the world's iconic sports venues. It currently seats 75,766 and it has averaged over 99% of attendance capacity for its Premier League matches in each of the last 15 years. The key elements of its strategy are: expand its portfolio of global and regional sponsors; further develop its retail, merchandising, apparel & product licensing business; exploit new media & mobile opportunities; and enhance the reach and distribution of its broadcasting rights. |
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