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|Velti plc is a company incorporated under the laws of the Bailiwick of Jersey, the Channel Islands. The Company’s business was first organized in 2000 with the incorporation of Velti S.A., a company organized under the laws of Greece. On April 20, 2006, Velti plc, a company formed in England and Wales under the Companies Act 1985 on September 2, 2005, acquired all of the issued share capital of Velti S.A. As a result, Velti plc (England and Wales) became the holding company of the Velti group. It is a global provider of mobile marketing and advertising solutions that enable brands, advertising agencies, mobile operators and media companies to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Company’s platform allows its customers to use mobile and traditional media, such as television, print, radio and outdoor advertising, together to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert the consumer into their customers and continue to actively manage the relationship with the consumer through the mobile channel. In 2009, over 450 brands, advertising agencies, mobile operators and media companies, including 11 of the 20 largest mobile operators worldwide, used its platform to conduct over 2,000 campaigns. It has the ability to conduct campaigns in over 35 countries and reach more than 2.5 billion global consumers. The Company has run campaigns for brands, advertising agencies, mobile operators and media companies such as AT&T, Vodafone, Johnson & Johnson and McCann Erickson. The Company’s technology platform, called Velti mGage™ allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. The Company’s SaaS (Software-as-a-Service) technology platform enables customers to plan, manage, and optimize mobile advertising and marketing campaigns in real time throughout the full campaign lifecycle. It conducts its business primarily in three geographical areas: Europe, Americas, and Asia/Africa. ‘Velti’ is a registered trademark with the European Union. The Company is directly subject to certain regulations and laws applicable to providers of Internet and mobile services both domestically and internationally.|
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