|Exchange:||NASDAQ national market|
|Industry:||Internet Content & Information|
|Baidu.com, Inc., was incorporated in the Cayman Islands in January 2000. The Company is a Chinese language Internet search provider. In addition to serving users, it provides an effective platform for businesses to reach potential customers. The Company offers its main products and services to users through Baidu.com free of charge. These products and services can be accessed through PCs, mobile and other non-mobile devices. It organize its products and services into nine categories, namely, search products, social products, UGC-based knowledge products, location-based products and services, music products, PC client software, mobile related products and services, products and services for developers, and other products and services. It also offers some products and services provided by its associated or cooperative websites. Baidu’s web search allows users to locate information using Chinese language search queries. Baidu Image Search enables users to search for images on the internet by term queries or various categories and offers advanced features, such as search by image file type and search within a designated website or web page. Baidu Video Search enables users to search by term queries for and access through hyperlinks online video clips that are hosted on third parties’ websites. Baidu News provides links to an extensive selection of local, national and international news and presents news stories in a searchable format, typically within minutes of their publication on the internet. Baidu Web Directory enables users to browse and search through websites that have been organized into categories. It also operates Hao123.com, a popular Chinese web directory navigation site in China. Baidu Dictionary is an online dictionary, providing lookup and translation services between Chinese and English. Baidu Top Searches provides listings of top search terms based on daily search queries entered on Baidu.com. Baidu Open Platform is a platform aiming at providing one-stop online services to users by intelligently identifying users’ demands before providing optimized treatments and responses. Baidu Space allows registered users to create personalized homepages in a query-based searchable community. Baidu Album is a cloud-enabled photo storing and sharing service, which allows users to upload pictures without surrendering to compression and share with others with privacy control. It serves three types of online participants: Users, Customers, Baidu Union Members. It offer a Chinese language search platform on its website Baidu.com that enables users to find relevant information online, including web pages, news, images, documents and multimedia files, through links provided on its website. It delivers online marketing services to a diverse customer base operating in a variety of industries. Its online marketing customers consist of SMEs throughout China, large domestic companies and Chinese divisions or subsidiaries of large, multinational companies. Baidu Union consists of a large number of third-party web content, software and mobile application providers. Baidu Union members can display on their properties its customers’ promotional links. Some Baidu Union members, including those mobile and non-mobile oriented, also embed some of its products and services into their properties. Its main competitors include U.S.-based internet search providers providing Chinese language internet search services and China-based internet companies.|
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