|adidas AG is a Germany-based holding company for the adidas Group, which is engaged in sports footwear, apparel and accessories. The Company diversifies its activities into three operating segments: Wholesale Business; Retail Business, and Other Businesses. The Wholesale Business segment comprises the adidas and Reebok business activities with retailers. The Retail Business segment comprises the own-retail and e-Commerce activities of the adidas and Rebook brands. The Other Businesses segment comprises the brands TaylorMade-adidas Golf, Rockport, Reebok-CCM Hockey and other centrally managed brands. Furthermore, the Company diversifies its activities by geographical regions into Western Europe, European Emerging Markets, North America, Greater China, Other Asian Markets and Latin America. As of December 31, 2012, the Company operated a total of 177 subsidiaries and affiliated companies located in Germany and abroad.|
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