|Exchange:||New York Stock Exchange|
|Stock:||Demand Media, Inc.|
|Industry:||Internet Content & Information|
|Demand Media, Inc., was incorporated in Delaware. It commenced operations in May 2006. The Company creates content that responds to actual consumer demand. The Company’s business is comprised of two distinct and complementary service offerings: Content & Media and Registrar. Content creation studio that identifies, creates and distributes online text articles and videos, utilizing its proprietary algorithms, editorial processes and community of freelance content creators; Enterprise-class social media applications that enable websites to offer features such as user profiles, comments, forums, reviews, blogs and photo and video sharing; and A system of monetization tools that are designed to match targeted advertisements with content in a manner that optimizes advertising revenue and enhances end-user experience. It owns and operates over 500,000 websites, primarily containing advertising listings, which it refers to as its undeveloped websites. As a wholesaler, it provides domain name registration and offer value-added services to over 7,000 active resellers, including small businesses, large e-commerce websites, Internet service providers and web-hosting companies. Together, its Content & Media and Registrar service offerings provide it with proprietary data to identify Internet users' online interests, the ability to produce relevant content in an economically sustainable manner, broad distribution that enables its content to reach the audience that will want to consume it, a system of monetization tools that enable it to generate revenue and the scale to realize efficiencies within its overall business.|
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