|Exchange:||NASDAQ national market|
|Industry:||Internet Content & Information|
|Google, Inc., was incorporated in California on September 4, 1998 and reincorporated in Delaware in August 2003. The Company is a technology company engaged in improving the ways people connect with information. The Company’s business is mainly around the following areas: search, display advertising, operating systems and platforms, enterprise and hardware products. The Company’s search technologies sort through an ever-growing amount of information to deliver relevant and useful search results in response to user queries. It integrates features into its search service and offer specialized search services to help users tailor their search. In January 2012, the Company launched Search plus Your World. When a user performs a signed-in search on Google, the user’s results page may include Google+ content from people that the user is close to. Relevant Google+ profiles and Google+ pages related to a specific topic or area of interest may also appear on a user’s results page. Advertising includes Google Search, Google Display, Google Mobile and Google Local. AdWords is the Company’s auction-based advertising program, which delivers advertisements that are relevant to search queries or Web content that they are a form of information in their own right. With AdWords, advertisers create text-based advertisements that then appear beside related search results or Web content on its Websites and on partner Websites in its Google Network, which is the network of third parties that use the Company’s advertising programs to deliver relevant advertisements with their search results and content. The Company, along with Open Handset Alliance has developed Android mobile software platform that any developer can use to create applications for mobile devices and any handset manufacturer can install on a device. Google Chrome OS is an open source operating system with the Google Chrome Web browser as its foundation. The Chrome browser runs on Windows, Mac, and Linux computers. Google TV is a platform that enables the consumers the power to experience television and the Internet on a single screen, with the ability to search and find the content they want to watch. The Google TV platform is based on the Android operating system and runs the Google Chrome browser. Google’s enterprise products provide Google technology for business settings. Through Google Apps, which includes Gmail, Google Docs, Google Calendar, and Google Sites, among other features, the Company provides hosted, Web-based applications that people can use on any device with a browser and an Internet connection. In addition, the Company provides its search technology for use within enterprises through the Google Search Appliance, on their public-facing sites with Google Site Search, and Google Commerce Search. The Company also provides versions of its Google Maps Application Programming Interface (API) for businesses, as well as Google Earth Enterprise (a behind-the-company-firewall software solution for imagery and data visualization). The Company's competitors are Yahoo! Inc.; Microsoft Corporation's Bing; Facebook; Twitter; WebMD for health queries; Kayak for travel queries; Monster.com for job queries; Amazon.com and eBay for e-commerce; and social networks, such as Facebook and Twitter. The Company is subject to numerous domestic and foreign laws and regulations covering a wide variety of subject matter.|
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