|Exchange:||New York Stock Exchange|
|Stock:||Krispy Kreme Doughnuts, Inc.|
|Krispy Kreme Doughnuts, Inc., was incorporated in the State of North Carolina. The Company is a retailer and wholesaler of doughnuts, complementary beverages and treats and packaged sweets. The Company’s business, began in 1937, is owning and franchising Krispy Kreme stores, at which doughnuts, including the Company’s Original Glazed® doughnut, are sold and distributed together with complementary products, and where coffees and other beverages are offered. The Company’s four business segments are Company Stores, Domestic Franchise, International Franchise and KK Supply Chain. The Company Stores segment is comprised of the doughnut shops operated by the Company. These shops sell doughnuts and complementary products through the on-premises and wholesale channels and come in two formats: factory stores and satellite shops. Factory stores have a doughnut-making production line, and many of them sell products through both on-premises and wholesale channels to more fully utilize production capacity. Factory stores also include commissaries which serve only wholesale customers. Satellite shops, which serve only on-premises customers, are smaller than factory stores, and include the hot shop and fresh shop formats. As of February 3, 2013, there were 97 Company shops in 19 states and the District of Columbia, including 76 factory and 21 satellite shops. The Domestic Franchise segment consists of the Company’s domestic store franchise operations. Domestic franchise stores sell doughnuts and complementary products through the on-premises and wholesale channels in the same way and using the same store formats as do Company stores. As of February 3, 2013, there were 142 domestic franchise stores in 29 states, consisting of 99 factory and 43 satellite stores. The International Franchise segment consists of the Company’s international store franchise operations. International franchise stores sell doughnuts and complementary products almost exclusively through the on-premises sales channel using shop formats similar to those used in the United States, and also using a kiosk format. A portion of sales by the franchisees in Canada, the United Kingdom and Australia are made to wholesale customers. As of February 3, 2013, there were 509 international franchise shops in 21 countries, consisting of 120 factory stores and 389 satellite shops. The KK Supply Chain segment produces doughnut mixes and manufactures doughnut-making equipment, which all factory stores, both Company and franchise, are required to purchase. In addition, KK Supply Chain sells other ingredients, packaging and supplies, mainly to Company-owned and domestic franchise stores. As of February 3, 2013, there were 239 Krispy Kreme stores operated domestically in 38 states and in the District of Columbia, and there were 509 shops in 21 other countries. Of the 748 total stores, 295 were factory stores and 453 were satellites. The Company competes for sales with many sweet treats, including those made by well-known producers, such as Dolly Madison, Entenmann’s, Little Debbie, Sara Lee, and regional brands. The Company is subject to federal, state and local environmental laws and regulations.|
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