|Exchange:||New York Stock Exchange|
|Industry:||Household & Personal Products|
|Revlon Inc is a Delaware corporation is a cosmetics company operating in the mass retail channel. The Company conducts its business through its direct wholly-owned subsidiary, Revlon Consumer Products Corporation and its subsidiaries. The Company currently operates in two segments, the consumer division (Consumer) and the professional division (Professional), and manufactures, markets and sells worldwide an extensive array of beauty and personal care products, including cosmetics, hair color, hair care and hair treatments, beauty tools, men's grooming products, anti-perspirant deodorants, fragrances, skincare and other beauty care products. The Company is subject to regulation by the Federal Trade Commission and the Food and Drug Administration in the U.S., as well as various other federal, state, local and foreign regulatory authorities, including those in the European Union, Canada and other countries in which the Company operates. The Company’s Consumer segment is comprised of products that are manufactured, marketed and sold primarily within the mass retail channel in the U.S. and internationally, as well as certain department stores and other specialty stores outside the U.S., under brands such as Revlon, Almay, SinfulColors and Pure Ice in cosmetics; Revlon ColorSilk in women’s hair color; Revlon in beauty tools; and Mitchum in anti-perspirant deodorants. It includes cosmetics, hair color and hair care, beauty tools, anti-perspirant deodorants, fragrances and skincare products sold in approximately 150 countries in the mass retail channel in the U.S. and internationally, as well as in certain department stores and other specialty stores outside the U.S. Some of its brand includes Charlie, Mitchum, Revlon Luxurious ColorSilk Buttercream. Revlon ColorSilk and among others. The Professional segment manufactures, markets and sells professional products primarily to hair and nail salons and distributors in the U.S. and internationally under brands such as Revlon Professional in hair color, hair care and hair treatments; CND in nail polishes and enhancements, including CND Shellac and CND Vinylux nail polishes; and American Crew in men’s grooming products. It includes oproducts sold in the professional channel, including hair color, shampoos, conditioners, styling products, nail polishes and nail enhancements. The Professional segment also includes a skincare line sold in the mass retail channel and a multi-cultural line sold in both professional and mass retail channels. Some of its brand include Revlon Professional, American Crew and d:fi, CND, Orofluido, UniqOne and Intercosmo and among others. The Company uses print, television and outdoor advertising, digital marketing and public relations, as well as point-of-sale merchandising, including displays and samples, coupons and other trial incentives. The Company's marketing is designed to emphasize a uniform global image for its portfolio of core brands. The Company's products are sold in more than 150 countries across six continents. The Company's principal customers for its Consumer segment include large mass volume retailers and chain drug stores, including such well-known retailers as Walmart, Walgreens, CVS and Target in the U.S., Shoppers DrugMart in Canada, A.S. Watson & Co. retail chains in Asia Pacific and Europe and Boots in the U.K. The Company's competitors include, among others, L'Oréal S.A., The Procter & Gamble Company, Avon Products, Inc., Coty, Inc. and The Estée Lauder Companies Inc. The Company is subject to regulation by the Federal Trade Commission and the Food and Drug Administration in the U.S., as well as various other federal, state, local and foreign regulatory authorities, including those in the European Union, Canada and other countries in which the Company operates.|
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