|Exchange:||NASDAQ national market|
|Stock:||Spirit Airlines Inc|
|Spirit Airlines Inc was founded in 1964 as Clippert Trucking Company, a Michigan corporation. In 1974, it changed its name to Ground Air Transfer, Inc. and, beginning in 1983, started doing business as Charter One, a charter tour operator providing travel packages to entertainment destinations such as Atlantic City, Las Vegas and the Bahamas. In 1990, it received its Air Carrier Certificate from the Federal Aviation Administration and began air charter operations. In 1992, it renamed as Spirit Airlines, Inc. and thereafter began adding scheduled passenger service to destinations such as Fort Lauderdale, Detroit, Myrtle Beach, Los Angeles and New York. In 1994 it reincorporated in Delaware, and in 1999 it relocated its headquarters office to Miramar, Florida. Spirit Airlines® is an ultra low-cost, low-fare airline based in Fort Lauderdale, Florida that provides affordable travel opportunities principally to and from South Florida, the Caribbean and Latin America. Its ultra low-cost carrier, or ULCC, business model allows them to offer a low-priced basic service combined with a range of optional services for additional fees, targeting price-sensitive leisure travelers and travelers visiting friends and relatives, or VFR. Its ULCC business model allows the company to compete principally through offering low base fares. Its goal is to offer compelling value to its customers by utilizing its low-cost structure and unbundled pricing strategy and, in so doing, grow profitably and enhance its position among the low-cost carriers in the Americas. Its business strategy are Maintain Low Unit Operating Costs, Couple Low Fares with Expanded Ancillary Services to Stimulate Traffic and Generate More Stable Revenues, Profitably Expand its Network in Attractive Caribbean, Latin American and U.S. Domestic Markets, Leverage its Brand to Grow Revenue, Maintain Disciplined Fleet and Network Growth. Spirit Airlines®, the Spirit logo, Big Front Seat®, $9 Fare Club™ and FREE SPIRIT® are trademarks of Spirit Airlines, Inc. in the United States and other countries. This prospectus also contains trademarks and trade names of other companies. Its operating revenues are comprised of passenger revenues and non-ticket revenues. It currently serves 48 airports throughout North America, the Caribbean and Latin America. As of December 31, 2011, it had a fleet of 37 Airbus single-aisle aircraft, consisting of 26 A319s, nine A320s and two A321s, and the average age of the fleet was 4.5 years. All of its existing aircraft were acquired under operating leases. Its current fleet plan calls for growth to 68 aircraft by the end of 2015. Its principal competitors on domestic routes are AirTran Airways, American Airlines, Delta Air Lines and JetBlue Airways. Its principal competitors for service from South Florida to its growth markets in the Caribbean and Latin America are American Airlines through its hub in Miami, and JetBlue. It currently sells its product through three primary distribution channels: its website, its outsourced call center, and third parties such as travel agents who access it through GDS Companies.|
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