|comScore, Inc., is a provider of on-demand digital analytics solutions that help its customers to make informed, data-driven decisions and implement digital business strategies. The Company’s products and solutions offer the customers deep insights into consumer behavior, including objective, detailed information regarding usage of their online properties and those of their competitors, coupled with information on consumer demographic characteristics, attitudes, lifestyles and offline behavior. In addition, it offers mobile and network analytics products which provide market intelligence to mobile carriers worldwide. Its platforms consists of databases and a computational infrastructure that measures, analyzes and reports on digital activity. On August 11, 2011, the Company completed its acquisition of AdXpose, Inc. (AdXpose). In March 2013, the Company announced the divestiture of its non-health copy-testing and non-health equity tracking assets of ARS to MSW Research.|
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