|Exchange:||New York Stock Exchange|
|Industry:||Internet Content & Information|
|Trulia, Inc. was incorporated in Delaware in June 2005. Trulia is redefining the home search experience for consumers and changing the way that real estate professionals build their businesses. The Company’s marketplace, delivered through the web and mobile applications, gives consumers powerful tools to research homes and neighborhoods and enables real estate professionals to efficiently market their listings and attract new clients. The Company delivers the home search experience by combining its superior user interface with its comprehensive database of real estate properties, local insights, and user-generated content. The Company offers free and subscription products that provide real estate professionals with access to transaction-ready consumers and help them enhance their online presence. The Company empowers consumers to make more informed housing decisions by delivering the ‘inside scoop’ on homes, neighborhoods, and real estate professionals through an intuitive and engaging user experience. The Company is a mobile platform for the home search process and mobile devices are increasingly critical to consumers and real estate professionals. The Company has introduced iPhone, iPad, Android, and Kindle applications that provide tailored mobile experiences, which has led to rapid growth in mobile use of its solution. The Company generates revenue primarily from sales of subscription marketing products that it offers to real estate professionals. The Company’s Trulia Pro product allows real estate professionals to receive prominent placement of their listings in its search results. With its Trulia Local Ads and Trulia Mobile Ads products, real estate professionals can purchase local advertising on its website and mobile applications, respectively, by locale and by share of a given market. Some of its competitors are Homes.com, MSN Real Estate, Realtor.com, Yahoo! Real Estate, and Zillow, Facebook and Twitter, Bing, Google, and Yahoo.|
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