|Exchange:||NASDAQ national market|
|Stock:||E*Trade Financial Corp|
|E*Trade Financial Corp was incorporated in California in 1982 and reincorporated in Delaware in July 1996. The Company is a financial services company that provides brokerage and related products and services primarily to individual retail investors under the brand E*TRADE Financial. It also provides investor banking products, primarily sweep deposits and savings products, to retail investors. The Company operates in two segments: trading and investing. The trading and investing segment offers a comprehensive suite of financial products and services to individual retail investors. Its products and services include access to customer website, etrade.com, including E*TRADE 360, a fully customizable account page; automated order placement and execution of U.S. equities, futures, options, exchange-traded funds, forex and bond orders; access to E*TRADE Mobile, which allows customers to securely trade, monitor real-time investment, market and account information, access educational videos and other content, pay bills and transfer funds between accounts via iPhone®, iPad®, Android™ phones and tablets, Windows® Phone or Kindle Fire; use of E*TRADE Pro, desktop trading software for qualified active traders, which provides customers with customizable trading technology, continuous market visibility, news and information, plus live streaming news via CNBC TV; margin accounts allowing customers to borrow against their securities, complete with margin analysis tools to help customers manage their account and risk; cross-border trading, which allows customers residing outside of the U.S. to trade in U.S. securities; access to 77 international markets with American depositary receipts (“ADRs”), exchange-traded funds (“ETFs”), and mutual funds, plus online equity trading in local currencies in Canada, France, Germany, Hong Kong, Japan and the United Kingdom; research and investing idea generation tools that assist customers with identifying investment opportunities including analyst and technical research, consensus ratings, and market commentary from Morningstar, Dreyfus and BondDesk Group; access to advice from financial consultants at 30 branches across the country and via phone and email; no annual fee and no minimum individual retirement accounts; plus, Rollover Specialists to guide customers through the rollover process; access to retirement center which offers easy-to-use tools, calculators, education, retirement solutions, and access to Chartered Retirement Planning CounselorsSM who can provide customers with one-on-one portfolio evaluations and personalized plans; among others. It offers software and services for managing equity compensation plans for corporate customers. Its trading and investing segment also includes market making activities which match buyers and sellers of securities from its retail brokerage business and unrelated third parties. Its trading and investing segment competes with full commission brokerage firms, discount brokerage firms, online brokerage firms, Internet banks and traditional “brick & mortar” retail banks and thrifts. The Company’s business is subject to regulation by U.S. federal and state regulatory agencies and various non-U.S. governmental agencies and self-regulatory organizations, including, for example, central banks and securities exchanges, each of which has been charged with the protection of the financial markets and the protection of the interests of those participating in those markets.|
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