|Exchange:||NASDAQ national market|
|Stock:||Green Mountain Coffee Roasters, Inc.|
|Green Mountain Coffee Roasters, Inc. is a Delaware Corporation formed in July 1993. The Company is engaged in the specialty coffee and coffee maker businesses. The Company manages its operations through three business segments, the Specialty Coffee business unit (‘SCBU’), the Keurig business unit (‘KBU’) and the Canadian business unit (‘CBU’). SCBU sources, produces and sells coffee, hot cocoa, teas and other beverages, to be prepared hot or cold, in K-Cup® portion packs and coffee in more traditional packaging including whole bean and ground coffee selections in bags and ground coffee in fractional packs. These varieties are sold to supermarkets, club stores and convenience stores, restaurants and hospitality, office coffee distributors and also directly to consumers in the United States. In addition, SCBU sells Keurig® single-cup brewing systems and other accessories to supermarkets and directly to consumer. KBU targets its premium patented single-cup brewing systems for use both at-home (‘AH’) and away-from-home (‘AFH’), mainly in North America. KBU sells AH single-cup brewers, accessories and coffee, tea, cocoa and other beverages in K-Cup® portion packs produced mainly by SCBU and CBU mainly to retailers, department stores and mass merchandisers mainly processing its sales orders through fulfillment entities for the AH channels. KBU sells AFH single-cup brewers to distributors for use in offices. KBU also sells AH brewers, a limited number of AFH brewers and K-Cup® portion packs directly to consumers. KBU earns royalty income from K-Cup® portion packs when shipped by its third party licensed roasters, except for shipments of K-Cup® portion packs to KBU, for which the royalty is recognized as a reduction to the carrying cost of the inventory and as a reduction to cost of sales when sold through to third parties by KBU. CBU sources, produces and sells coffees and teas and other beverages in a variety of packaging formats, including K-Cup® portion packs, and coffee in more traditional packaging such as bags and cans and fractional packs, and under a variety of its brands including Van Houtte®, Brûlerie St. Denis®, Brûlerie Mont-Royal® and Orient Express® and its licensed Bigelow® and Wolfgang Puck® brands. These varieties are sold mainly to supermarkets, club stores and, through office coffee services to offices, convenience stores and restaurants mainly throughout Canada. CBU also manufactures brewing equipment and is responsible for all the Company coffee brand sales in the grocery channel in Canada. Timothy’s is currently included in the SCBU segment. Commencing in fiscal year 2012 Timothy’s will be included in the CBU segment. The CBU segment includes the Van Houtte U.S. Coffee Service business. Company competes against all sellers of specialty coffee, including Dunkin’ Brands, Inc., Peet’s Coffee & Tea, Inc. and Starbucks Corporation. As a result of its manufacturing and distribution agreements with Dunkin’ Brands, Inc. and Starbucks Corporation, it also work with these companies to package their coffee, tea and other beverages in its K-Cup® portion packs. When selling direct to consumers, it compete with established roasters such as Gevalia®, a division of Kraft Foods, Inc., as well as with other direct mail companies. In addition, there are private label manufacturers who supply coffee products mainly to supermarkets, mass merchandisers and club stores, which compete with its products.|
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