|Exchange:||New York Stock Exchange|
|Kroger Company, an Ohio corporation was founded in 1883 and incorporated in 1902. It operates as a retailer in the United States. It also manufactures and processes some of the food for sale in its supermarkets. The Company operates retail food and drug stores, multi-department stores, jewelry stores, and convenience stores throughout the United States. It operates 2,424 supermarkets and multi-department stores, 1,169 of which had fuel centers. The Company’s retail operating divisions have been aggregated into one reportable segment due to the operating divisions having similar economic characteristics with similar long-term financial performance. The Company’s corporate brand products are produced and sold in three tiers. ‘Private Selection’ is the premium quality brand designed to be a unique item in a category or to meet or beat the ‘gourmet’ or ‘upscale’ brands. The ‘banner brand’ (Kroger, Ralphs, King Soopers, etc.), which represents the majority of the Company’s private label items, is designed to satisfy its customers’ families with quality products. In addition, the Company recently introduced two corporate brand lines, Simple Truth and Simple Truth Organic. The Company’s stores operate under several banners that have strong local ties and brand recognition. Supermarkets are generally operated under one of the following formats: combination food and drug stores (combo stores); multi-department stores; marketplace stores; or price impact warehouses. The combo stores are the main food store format. Multi-department stores are significantly larger in size than combo stores. In addition to the departments offered at a typical combo store, multi-department stores sell a selection of general merchandise items such as apparel, home fashion and furnishings, electronics, automotive products, toys and fine jewelry. Marketplace stores are smaller in size than multi-department stores. They offer full-service grocery and pharmacy departments as well as an expanded general merchandise area that includes outdoor living products, electronics, home goods and toys. Price impact warehouse stores offer a ‘no-frills, low cost’ warehouse format and feature everyday low prices plus promotions for a selection of grocery and health and beauty care items. The operating environment for the food retailing industry continues to be characterized by intense price competition, aggressive supercenter expansion, increasing fragmentation of retail formats, entry of non-traditional competitors and market consolidation. Its stores are subject to various laws, regulations, and administrative practices that affect its business.|
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.