|Exchange:||New York Stock Exchange|
|Industry:||Internet Content & Information|
|LinkedIn Corp incorporated in Delaware on March 6, 2003, under the name LinkedIn, Ltd. and changed its name to LinkedIn Corporation in January 2005. It has a professional network on the Internet with more than 225 million members in over 200 countries and territories. Through its proprietary platform, members are able to create, manage and share their professional identity online, build and engage with their professional network, access shared knowledge and insights, and find business opportunities, enabling them to be more productive and successful. Its comprehensive platform provides members with solutions, including applications and tools, to search, connect and communicate with business contacts, learn about attractive career opportunities, join industry groups, research organizations and share information. The Company provides the following key benefits to their members: ability to manage their professional identity, enhanced ability to build and engage with their professional network, access to knowledge, insights and opportunities, aid in matching talent with opportunity, an efficient marketing channel, targeted advertising, and an increase in employee productivity. Its competitive strengths are: exclusive focus on professionals, large and growing global member base, business model with powerful network effects, robust and trusted source of relevant professional data, large customer base, and proprietary technology platform. Its business is subject to numerous risks and uncertainties. Some of these risks include that the company has a short operating history in a new and unproven market, which makes it difficult to evaluate its future prospects and may increase the risk that company will not be successful. Also, it may not timely and effectively scale and adapt its existing technology and network infrastructure to ensure that the website is accessible at all times with short or no perceptible load times; if its security measures are compromised, or if its website is subject to attacks that degrade or deny the ability of members to access their solutions, members and customers may curtail or stop the use of its solutions. In addition, its core value of putting members first may conflict with the short-term interests of its business, the number of its registered members is higher than the number of actual members, and a substantial majority of its page views are generated by a minority of its members. Finally, it expects to face increasing competition in the market for online professional networks.|
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