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COMPANY ADDRESS
MILLENNIAL MEDIA Inc
2400 Boston Street
Baltimore, MD 21224
USA - Map
Phone: +1 410 522-8705
Website
COMPANY INFORMATION
Exchange: New York Stock Exchange
Stock: Millennial Media Inc
Industry: Marketing Services
Employees: 600
DESCRIPTION
Millennial Media Inc was incorporated under the laws of the State of Delaware on May 30, 2006. It is an independent mobile advertising platform company. The Company helps developers maximize their advertising revenue, acquire users for their apps and gain insights about their users. It offers advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. The Company’s proprietary technology and data platform, known as MYDAS, determines in real-time which ad to deliver, to whom and when, with the goal of optimizing the effectiveness of advertising campaigns regardless of device type or operating system. It helps developers and advertisers remove complexity from mobile advertising. It provides tools and services to developers that allow their apps to display banner ads, interactive rich media ads and video ads from its platform. By partnering with it, developers gain access to advertising campaigns from advertiser clients as well as smaller performance-based advertisers. Through its mmDev portal, developers can download and integrate its software development kits, or SDKs, into their apps at no cost to them. The Company offers developers sophisticated reporting and analytics through an integrated dashboard on its mmDev portal, which includes comprehensive ad revenue generation reports for their apps across all major mobile operating systems. It offers all developers support through its mmDev portal, as well as various webinars, blogs and, in some cases, support from account managers.
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Financial data in US dollars | Page generated 6:30 PM ET
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