|Exchange:||New York Stock Exchange|
|Industry:||Software - Application|
|SAP AG was incorporated under the laws of the Federal Republic of Germany in 1972. The Company’s core business is selling licenses for software solutions and related support services. In addition, it offers consulting, training and other services for its software solutions. It develops and markets its products and services in close cooperation with independent business partners. The Company has more than 95,000 customers in over 120 countries and employs more than 47,500 people at locations in more than 50 countries in the European, Middle East, and Africa (EMEA); Americas; and Asia Pacific Japan (APJ) regions. It has three lines of business: product, consulting and training. The product segment is mainly engaged in marketing and licensing its software products and providing support for its software products. Support includes technical support for its products, assistance in resolving problems, providing user documentation, unspecified software upgrades, updates and enhancements. The product segment also performs certain custom development projects. The product segment includes the sales, marketing and service and support lines of business. The consulting segment is mainly engaged in the implementation of the Company’s software products. The training segment is mainly engaged in providing educational services on the use of its software products and related topics for customers and partners. Training services include traditional classroom training at SAP training facilities, customer and partner-specific training and end-user training, as well as e-learning. The Company tailors its solutions to serve the needs of customers in 25 specific industries, for example banking, insurance, chemicals, healthcare, retail, consumer products, and the public sector.|
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