|Exchange:||NASDAQ national market|
|Stock:||Educational Development Corporation|
|Educational Development Corporation was incorporated on August 23, 1965. The Company is the United States trade publisher of the line of educational children’s books produced in the United Kingdom by Usborne Publishing Limited (Usborne). The Company also owns Kane/Miller Book Publishers; award-winning publishers of International children’s books. As the sole United States trade publisher of the Usborne line of books, it offers over 1,500 different titles. Many are interactive in nature, including its Touchy-Feely board books, jigsaw puzzle books, activity and flashcards, adventure and search books, art books, sticker books and foreign language books. The majority of the titles published by Kane/Miller Book Publishers originally were published in other countries in their native languages. The Company has a line of ‘internet-linked’ books which allow readers to expand their educational experience by referring them to relevant non-Usborne websites. The Company’s books include science and math titles, as well as chapter books and novels. The Company continually introduces new titles across all lines of its products. UBAM markets the books through commissioned consultants using a combination of direct sales, home parties, book fairs and the Internet. The Publishing Division uses a variety of methods to attract potential new customers and maintain current customers. Company personnel attend many of the national trade shows held by the book selling industry each year, allowing it to make contact with potential buyers who may be unfamiliar with its books. The Company actively targets the national chains through joint promotional efforts and institutional advertising in trade publications. The Publishing Division also participates with certain customers in a cooperative advertising allowance program, under which it pays back up to 2% of the net sales to that customer. The Company’s products are then featured in promotions, such as catalogs, offered by the vendor. The UBAM Division is a multi-level direct selling organization that markets its products through independent sales representatives (consultants) located throughout the United States. The customer base of UBAM consists of individual purchasers, as well as school and public libraries. The Company faces competition on two fronts for its UBAM Division from several other larger direct selling companies for sales and consultants.|
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